AI chatbots are giving out people’s real phone numbers
Action Required: Audit your firm's digital presence and contact information across search engines and AI-indexed platforms to ensure accuracy.
Generative AI models, specifically those integrated into search engines like Google, are experiencing 'hallucination' issues where they incorrectly attribute personal contact information to businesses. This poses a significant reputational and privacy risk for financial advisors who rely on digital presence and search visibility to attract clients.
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